Home

Our Mission

To conduct vital research into baby loss and create evidence-based resources for expectant parents and their healthcare professionals to save babies’ lives.

Research shows that so many stillbirths are preventable. Together, we can make a real difference and save lives.

Heidi Eldridge - Founder and CEO

Latest News

  • What recent research tells us about LGBTQ+ experiences of pregnancy and baby loss

    At MAMA Academy, we are committed to sharing evidence that helps improve pregnancy care for everyone. A recent ope...

    Read More >

  • From expectation to reality: what 2,000 UK parents told NCT about pregnancy, birth and early parenthood

    NCT has published a new report, From expectation to reality: Parents’ experiences of pregnancy, birth, and life ...

    Read More >

  • Maternal Mortality in the UK: What the Latest 2022–2024 Data Shows

    MBRRACE-UK has published its latest data brief on maternal mortality in the UK, covering the years 2022 to 2024. T...

    Read More >

Wellbeing Wallets

“Every mum-to-be’s must have”

Our Wellbeing Wallets are just the right size to hold pregnancy notes and take the guesswork away of when it’s important to call your maternity unit to get checked out.

Find Out More
Wellbeing Wallets - Dr Ranj

Babies Saved

  • Harriet

    “When I noticed my baby’s movements had slowed, I nearly talked myself out of getting checked. But the message...

    Read More >

  • Baby Noble

    Would just like to thank you for the advice wallet that we were given when my wife was pregnant. It helped us deci...

    Read More >

  • Robert

    “I just wanted to share a huge thank you for producing your amazing maternity note wallets as I strongly believe...

    Read More >

Our Sponsors