About Us

MAMA Academy has been helping to save babies lives since 2012, by helping to empower parents, educate healthcare professionals and generally raise awareness of the issues around stillbirth and early infant mortality.

The trusted relationships we have established with passionate midwives enable us to support healthcare professionals with vital training and resources to aid consistent maternity care across the country; improving outcomes for families and their precious babies.

Communication and education are key to our success, as evidenced through the distribution of official Department of Health Safer Pregnancy Messaging distributed via our Wellbeing Wallets.

Our strategic vision remains;

“For there to be no more preventable stillbirths in the UK”

MAMA’s Strategy

We continue to partner with government led organisations, healthcare professionals and parents, to help more babies arrive safely by ensuring we:

  • Raise awareness of baby loss and surrounding statistics.
  • Raise awareness of stillbirth prevention methods amongst professionals.
  • Empower parents with safer pregnancy information.
  • Change the taboo that nothing can be done to reduce still birth rates.
  • Support bereaved parents throughout mortality investigations.
  • Fund and assist medical research into the prevention of baby loss.
  • Campaign for the government to keep stillbirth reduction a priority.

Our Influence

Sadly, the UK still has one of the highest stillbirth rates in the developed world with the majority of deaths potentially preventable. This is unacceptable.

Stillbirth rates were consistently high from 2000 to 2011, running at an average of 5.35/1000 with no improvement between 2000 to 2009. In 2012, MAMA Academy was launched which also saw the number of stillbirths significantly decline for the first time in 20 years. This decline was also due to the introduction of customised growth charts and growth assessment training by the Perinatal Institute. Since then the stillbirth rate for England has continued to drop year on year.

In 2017, The Health Secretary set a target of a 50% reduction by 2025 (brought forward from the previous target of 50% reduction by 2030). The year-on-year reduction of stillbirths since 2010 from the previous average of 5.35/1000 to 4.2/1000 (latest ONS figures) represents a 21% drop, and over 800 fewer deaths a year. We are therefore on our way to fulfil that target, but more work needs to be done.

Support Us

We are always in need of funding to keep MAMA Academy running. Any donation you can give us will be very gratefully received. Donations can be made via BT My Donate who will claim Gift Aid for us. If you would like to organise a fundraising event, please contact us as we are full of ideas and would love to help promote your event!

Contact Us

We welcome your feedback and value your support. Please get in touch:


07427 851670