Carry Their Names






Oh the places you'll go - Dr Seuss

Carry Their Names is a campaign created by MAMA Academy to celebrate ALL babies born. Whether your child arrived seamlessly stylish or you experienced complications, we want to acknowledge every one of them.

We are carrying our children’s names with us as we go on our summer adventures. Whether that’s to the park, to the beach or a special family event, we will share your photo’s via #CarryTheirNames.

Sadly around 4,800 babies are stillborn or die shortly after birth every year in the UK, which amounts to around 13 every DAY. Therefore we also welcome bereaved families to carry the precious babies that are no longer with us to places they will never get to go. This will help us raise awareness of baby loss. Siblings can also get involved by registering below and setting up their own Just Giving Sibling page.

As you carry a special heart that we will provide you, dedicated to your child, taking pictures of the places you take them to, you can also be fundraising to help us continue to save more babies lives this year.

You can then ask loved ones to sponsor you as you carry your heart with you from now until October which concludes with Baby Loss Awareness Week 9th – 15th October. Why not set yourself a challenge? Either carry your heart over a certain distance or carry it to a number of places that are special to you.

Once you raise your first £5, your heart will then be posted to you. The more money you raise, the more goodies you will receive such as T Shirts, Hoody’s and more. Raise £200 and receive a personalised certificate and Carry Their Names medal. More details will be revealed in the Facebook group.

1. Register for the challenge.

2. Join the Facebook Group

3. Set up a Facebook Fundraiser or Just Giving page.

We are really excited to see where your hearts go and to share your stories along the way.

A huge thank you from all of us at #TeamMAMA

Join the challenge and


Carry Their Names - Icons

Register as an individual, family or group and take part in a challenge of your choice whilst carrying a child’s name.

Join The Facebook Group

Carry Their Names - Heart

Join the Carry Their Names Facebook Group to be part of our community, gain inspiration and feature your baby’s name.