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Our Mission

To conduct vital research into baby loss and create evidence-based resources for expectant parents and their healthcare professionals to save babies’ lives.

Research shows that so many stillbirths are preventable. Together, we can make a real difference and save lives.

Heidi Eldridge - Founder and CEO

Latest News

  • Stress Awareness Month: Looking After Your Mental Health in Pregnancy

    April is Stress Awareness Month – a perfect reminder that looking after our mental wellbeing is just as importan...

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  • Caesarean Awareness Month 2025: Empowering Choices, Breaking Stigmas, and Celebrating Birth

    April marks Caesarean Awareness Month, a time dedicated to educating, supporting, and empowering parents regarding...

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  • Understanding Placenta Praevia, Placenta Accreta, and Vasa Praevia

    During pregnancy, the placenta is a vital organ, providing your baby with oxygen and essential nutrients through a...

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Wellbeing Wallets

“Every mum-to-be’s must have”

Our Wellbeing Wallets are just the right size to hold pregnancy notes and take the guesswork away of when it’s important to call your maternity unit to get checked out.

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Wellbeing Wallets - Dr Ranj

Babies Saved

  • Baby Noble

    Would just like to thank you for the advice wallet that we were given when my wife was pregnant. It helped us deci...

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  • Robert

    “I just wanted to share a huge thank you for producing your amazing maternity note wallets as I strongly believe...

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  • Elijah

    "When I got pregnant, I got a MAMA Academy Wellbeing Wallet, I read it all the way around. Being a new first-time ...

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