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Our Mission

To conduct vital research into baby loss and create evidence-based resources for expectant parents and their healthcare professionals to save babies’ lives.

Research shows that so many stillbirths are preventable. Together, we can make a real difference and save lives.

Heidi Eldridge - Founder and CEO

Latest News

  • Government publishes renewed Women’s Health Strategy: What’s Been Promised

    The UK government has published the Renewed Women’s Health Strategy for England, setting out a 10-year plan to i...

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  • Maternal deaths at highest level in two decades

    Maternal deaths in the UK have reached their highest level in two decades, despite repeated warnings about life-th...

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  • Northern Ireland first in UK to offer paid miscarriage leave to parents

    Northern Ireland is set to become the first part of the UK or Ireland to offer paid leave to parents affected by m...

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Wellbeing Wallets

“Every mum-to-be’s must have”

Our Wellbeing Wallets are just the right size to hold pregnancy notes and take the guesswork away of when it’s important to call your maternity unit to get checked out.

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Wellbeing Wallets - Dr Ranj

Babies Saved

  • Harriet

    “When I noticed my baby’s movements had slowed, I nearly talked myself out of getting checked. But the message...

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  • Baby Noble

    Would just like to thank you for the advice wallet that we were given when my wife was pregnant. It helped us deci...

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  • Robert

    “I just wanted to share a huge thank you for producing your amazing maternity note wallets as I strongly believe...

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