Our Mission

To empower all maternity professionals and expectant parents on stillbirth prevention methods to help more babies arrive safely.

Research shows that so many stillbirths are preventable. Together, we can make a real difference and save lives.

Heidi Eldridge - Founder and CEO

Saving Lives Together

Carry Their Names Challenge

We will forever carry them in our hearts. Let’s see how far we can carry their names. How many miles can we acheive together in their memory to save future little lives?

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Carry Their Names - Heart being carried

Wellbeing Wallets

“Every mum-to-be’s must have”

Our Wellbeing Wallets are just the right size to hold pregnancy notes and take the guesswork away of when it’s important to call your maternity unit to get checked out.

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Wellbeing Wallets - Dr Ranj

Latest News

  • MBRRACE-UK Perinatal Mortality Surveillance Report

    Who are MBRRACE-UK? MBRRACE-UK Mothers and Babies: Reducing Risk through Audits and Confidential Enquiries across...

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  • MAMAthon 2019

    Thank you to everyone that supported the first ever MAMAthon! On the morning of Sunday 13th October 2019, many peo...

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  • Baby Loss Awareness Week debate by MP's

    On Tuesday 8th October 2019, a day before the start of baby loss awareness week, MP's met at the House Of Commons ...

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Babies Saved

  • Baby Devin


    Lucy was 28 weeks pregnant and she started feeling reduced movements.  After looking at her MAMA Wellbeing Wallet...

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  • Theia


    Theia’s Mum contacted us to let us know that she had the confidence to question being dismissed, following readi...

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  • Baby Caiden


    Vikki contacted us to let us know the difference our Wellbeing Wallets have made for her and her baby. She said: "...

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Our Sponsors