Our Mission

To empower all maternity professionals and expectant parents on stillbirth prevention methods to help more babies arrive safely.

Research shows that so many stillbirths are preventable. Together, we can make a real difference and save lives.

Heidi Eldridge - Founder and CEO

Saving Lives Together

Carry Their Names Challenge

We will forever carry them in our hearts. Let’s see how far we can carry their names. How many miles can we acheive together in their memory to save future little lives?

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Carry Their Names - Heart being carried

Wellbeing Wallets

“Every mum-to-be’s must have”

Our Wellbeing Wallets are just the right size to hold pregnancy notes and take the guesswork away of when it’s important to call your maternity unit to get checked out.

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Wellbeing Wallets - Dr Ranj

Latest News

  • The latest in Coronavirus and Pregnancy

    The Royal College of Midwives have published guidance for health professionals on the Coronavirus (COVID-19) infec...

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  • Baby Lifeline takes new campaign to Downing Street

    The charity Baby Lifeline has created a new major campaign to present to the Government, including Prime Minister ...

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  • MBRRACE: Saving Lives, Improving Mothers’ Care 2019

    The report from MBRRACE: Saving Lives, Improving Mothers’ Care 2019 was released yesterday. During the period of...

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Babies Saved

  • MAMA Academy - Babies Saved

    No words can thank you enough

    "I want to share my experience with you. 4 years ago I fell pregnant with my little boy who was born 10 weeks earl...

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  • Baby Devin


    Lucy was 28 weeks pregnant and she started feeling reduced movements.  After looking at her MAMA Wellbeing Wallet...

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  • Theia


    Theia’s Mum contacted us to let us know that she had the confidence to question being dismissed, following readi...

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Our Sponsors