Our Mission

To empower all maternity professionals and expectant parents on stillbirth prevention methods to help more babies arrive safely.

Research shows that so many stillbirths are preventable. Together, we can make a real difference and save lives.

Heidi Eldridge - Founder and CEO

Latest News

  • NPEU Publishes You And Your Baby Study

    The You and Your Baby 2020 Study Team at the NPEU has now published the findings from You & Your Baby 2020, th...

    Read More >
  • DHSC Publish Women's Health Strategy for England

    Today the Department of Health and Social Care published their women's health strategy for England. In terms of pr...

    Read More >
  • Progesterone recommended to prevent early miscarriage

    Guidance from NICE (National Institute for Health and Care Excellence) has encouraged women who have bleeding duri...

    Read More >

Wellbeing Wallets

“Every mum-to-be’s must have”

Our Wellbeing Wallets are just the right size to hold pregnancy notes and take the guesswork away of when it’s important to call your maternity unit to get checked out.

Find Out More
Wellbeing Wallets - Dr Ranj

Babies Saved

  • Oliver

    With my first baby, I was provided with one of your Wellbeing Wallets to keep my maternity notes safe inside. Thes...

    Read More >
  • MAMA Academy - Babies Saved

    No words can thank you enough

    "I want to share my experience with you. 4 years ago I fell pregnant with my little boy who was born 10 weeks earl...

    Read More >
  • Baby Devin


    Lucy was 28 weeks pregnant and she started feeling reduced movements.  After looking at her MAMA Wellbeing Wallet...

    Read More >

Our Sponsors

  • Angelcare Sponsor