Our Mission

To empower all maternity professionals and expectant parents on stillbirth prevention methods to help more babies arrive safely.

Research shows that so many stillbirths are preventable. Together, we can make a real difference and save lives.

Heidi Eldridge - Founder and CEO

Latest News

  • Essential Self Care Sunday Tips for Expectant Parents: Sun Protection & Summer Prep

    As expectant parents, balancing the excitement of pregnancy with the demands of daily life can be challenging. Sel...

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  • Can Your Baby Monitor Get Hacked?! And Other Baby-Related Tech Questions You’ve Maybe Never Thought Of.

    As a parent, you want to ensure your child's safety at all times, even when you're not in the same room. Baby moni...

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  • Finding Balance: Reducing Screen Time for Better Baby Bonding

    In the overwhelm of early parenthood, especially during breastfeeding, it's easy to get lost in the glow of our mo...

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Wellbeing Wallets

“Every mum-to-be’s must have”

Our Wellbeing Wallets are just the right size to hold pregnancy notes and take the guesswork away of when it’s important to call your maternity unit to get checked out.

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Wellbeing Wallets - Dr Ranj

Babies Saved

  • Baby Noble

    Would just like to thank you for the advice wallet that we were given when my wife was pregnant. It helped us deci...

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  • Robert

    “I just wanted to share a huge thank you for producing your amazing maternity note wallets as I strongly believe...

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  • Elijah

    "When I got pregnant, I got a MAMA Academy Wellbeing Wallet, I read it all the way around. Being a new first-time ...

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