Our Mission

To empower all maternity professionals and expectant parents on stillbirth prevention methods to help more babies arrive safely.

Research shows that so many stillbirths are preventable. Together, we can make a real difference and save lives.

Heidi Eldridge - Founder and CEO

Wellbeing Wallets

“Every mum-to-be’s must have”

Our Wellbeing Wallets are just the right size to hold pregnancy notes and take the guesswork away of when it’s important to call your maternity unit to get checked out.

Find Out More
Wellbeing Wallets - Dr Ranj

Latest News

  • Miscarriage rates over 40% higher in black women

    Black women face a significantly higher risk of having a miscarriage than white, research suggests. The Lancet ana...

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  • Channel 4 implements first pregnancy loss policy

    Channel 4 has launched a ‘world first’ pregnancy loss policy for male and female staff, offering support and t...

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  • Baby in Lockdown - Michaela's Story

    The last thing I expected to do in 2020 was to give birth in a global pandemic. Coronavirus was teetering on the e...

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Babies Saved

  • Oliver

    With my first baby, I was provided with one of your Wellbeing Wallets to keep my maternity notes safe inside. Thes...

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  • MAMA Academy - Babies Saved

    No words can thank you enough

    "I want to share my experience with you. 4 years ago I fell pregnant with my little boy who was born 10 weeks earl...

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  • Baby Devin


    Lucy was 28 weeks pregnant and she started feeling reduced movements.  After looking at her MAMA Wellbeing Wallet...

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Our Sponsors

  • Angelcare Sponsor