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Our Mission

To conduct vital research into baby loss and create evidence-based resources for expectant parents and their healthcare professionals to save babies’ lives.

Research shows that so many stillbirths are preventable. Together, we can make a real difference and save lives.

Heidi Eldridge - Founder and CEO

Latest News

  • Movement for MAMAS

    Hey, MAMA Let’s drop the idea that you need to “bounce back” after having a baby. Your body just did somethi...

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  • Sands & Tommy’s Joint Policy Unit: Saving Babies’ Lives 2025

    Sands & Tommy’s Joint Policy Unit has recently highlighted critical gaps in interpreting and translation ser...

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  • Important Update: What You Need to Know About Baby Food Pouches

    A recent BBC Panorama investigation has raised serious concerns about the nutritional quality of some baby food po...

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Wellbeing Wallets

“Every mum-to-be’s must have”

Our Wellbeing Wallets are just the right size to hold pregnancy notes and take the guesswork away of when it’s important to call your maternity unit to get checked out.

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Wellbeing Wallets - Dr Ranj

Babies Saved

  • Baby Noble

    Would just like to thank you for the advice wallet that we were given when my wife was pregnant. It helped us deci...

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  • Robert

    “I just wanted to share a huge thank you for producing your amazing maternity note wallets as I strongly believe...

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  • Elijah

    "When I got pregnant, I got a MAMA Academy Wellbeing Wallet, I read it all the way around. Being a new first-time ...

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