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Our Mission

To conduct vital research into baby loss and create evidence-based resources for expectant parents and their healthcare professionals to save babies’ lives.

Research shows that so many stillbirths are preventable. Together, we can make a real difference and save lives.

Heidi Eldridge - Founder and CEO

Latest News

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    New ONS Data Confirms Government Misses Stillbirth Reduction Target

    Press Release Government Fails to Meet Stillbirth Halving Target, New ONS Data Confirms 29 May 2026  |  MAMA Aca...

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  • NHS Announces New Measures to Address Rising Maternal Deaths in England

    New measures aimed at improving maternity safety in England have been announced by NHS England, following a rise i...

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  • Government publishes renewed Women’s Health Strategy: What’s Been Promised

    The UK government has published the Renewed Women’s Health Strategy for England, setting out a 10-year plan to i...

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Wellbeing Wallets

“Every mum-to-be’s must have”

Our Wellbeing Wallets are just the right size to hold pregnancy notes and take the guesswork away of when it’s important to call your maternity unit to get checked out.

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Wellbeing Wallets - Dr Ranj

Babies Saved

  • Harriet

    “When I noticed my baby’s movements had slowed, I nearly talked myself out of getting checked. But the message...

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  • Baby Noble

    Would just like to thank you for the advice wallet that we were given when my wife was pregnant. It helped us deci...

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  • Robert

    “I just wanted to share a huge thank you for producing your amazing maternity note wallets as I strongly believe...

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