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Our Mission

To empower all maternity professionals and expectant parents on stillbirth prevention methods to help more babies arrive safely.

Research shows that so many stillbirths are preventable. Together, we can make a real difference and save lives.

Heidi Eldridge - Founder and CEO

Saving Lives Together

Carry Their Names Challenge

We will forever carry them in our hearts. Let’s see how far we can carry their names. How many miles can we acheive together in their memory to save future little lives?

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Carry Their Names - Heart being carried

Wellbeing Wallets

“Every mum-to-be’s must have”

Our Wellbeing Wallets are just the right size to hold pregnancy notes and take the guesswork away of when it’s important to call your maternity unit to get checked out.

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Wellbeing Wallets - Dr Ranj

Latest News

  • Babies In Lockdown

    Following weeks of collaborative work with parents, and with support from lots of other charities, Best Beginnings...

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  • Midwife News

    Is it safe to see my Midwife right now?

    Our Trustee and private midwife, Angie Bowles, has kindly sent us the following guidance on having regular contact...

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  • National report highlights the risk posed by Group B Strep

    A national report has been published by the Healthcare Safety Investigation Branch highlighting the life-threateni...

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Babies Saved

  • MAMA Academy - Babies Saved

    No words can thank you enough

    "I want to share my experience with you. 4 years ago I fell pregnant with my little boy who was born 10 weeks earl...

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  • Baby Devin

    Devin

    Lucy was 28 weeks pregnant and she started feeling reduced movements.  After looking at her MAMA Wellbeing Wallet...

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  • Theia

    Theia

    Theia’s Mum contacted us to let us know that she had the confidence to question being dismissed, following readi...

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