Our Mission

To empower all maternity professionals and expectant parents on stillbirth prevention methods to help more babies arrive safely.

Research shows that so many stillbirths are preventable. Together, we can make a real difference and save lives.

Heidi Eldridge - Founder and CEO

Wellbeing Wallets

“Every mum-to-be’s must have”

Our Wellbeing Wallets are just the right size to hold pregnancy notes and take the guesswork away of when it’s important to call your maternity unit to get checked out.

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Wellbeing Wallets - Dr Ranj

Latest News

  • Maternity Safety Report Released

    A new report has been released today by MP's into maternity safety. One of the main statements is a call for urgen...

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  • Call For Better Support For Baby Loss Parents

    Our fantastic trustee Angie Bowles was featured on Meridian News last night, where they ran a piece about mum Sara...

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  • Pregnant Women Encouraged To Have Covid-19 Vaccine

    Pregnant women are today being encouraged to have their vaccination against coronavirus. A UK study suggests havin...

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Babies Saved

  • Oliver

    With my first baby, I was provided with one of your Wellbeing Wallets to keep my maternity notes safe inside. Thes...

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  • MAMA Academy - Babies Saved

    No words can thank you enough

    "I want to share my experience with you. 4 years ago I fell pregnant with my little boy who was born 10 weeks earl...

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  • Baby Devin


    Lucy was 28 weeks pregnant and she started feeling reduced movements.  After looking at her MAMA Wellbeing Wallet...

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Our Sponsors

  • Angelcare Sponsor