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Our Mission

To empower all maternity professionals and expectant parents on stillbirth prevention methods to help more babies arrive safely.

Research shows that so many stillbirths are preventable. Together, we can make a real difference and save lives.

Heidi Eldridge - Founder and CEO

Latest News

  • Stillbirths start to decrease again

    Data released by the Office for National Statistics (ONS) has confirmed that rates of stillbirth in England and Wa...

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  • MAMA's Top 5 Pregnancy Apps

    With so much choice on the market these days (some offering very misleading information!), we thought we'd review ...

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  • Rise in stillbirth inequality in England & Wales

    New data released by the Office for National Statistics shows that in 2021 the rate of stillbirth in the most depr...

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Wellbeing Wallets

“Every mum-to-be’s must have”

Our Wellbeing Wallets are just the right size to hold pregnancy notes and take the guesswork away of when it’s important to call your maternity unit to get checked out.

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Wellbeing Wallets - Dr Ranj

Babies Saved

  • Baby Noble

    Would just like to thank you for the advice wallet that we were given when my wife was pregnant. It helped us deci...

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  • Robert

    “I just wanted to share a huge thank you for producing your amazing maternity note wallets as I strongly believe...

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  • Elijah

    "When I got pregnant, I got a MAMA Academy Wellbeing Wallet, I read it all the way around. Being a new first-time ...

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Our Sponsors

  • Angelcare Sponsor