Home

Our Mission

To conduct vital research into baby loss and create evidence-based resources for expectant parents and their healthcare professionals to save babies’ lives.

Research shows that so many stillbirths are preventable. Together, we can make a real difference and save lives.

Heidi Eldridge - Founder and CEO

Latest News

  • NHS England Abolished

    Today, Secretary of State for Health and Social Care Wes Streeting announced the abolition of NHS England in a maj...

    Read More >

  • Take Back Your Life This No Smoking Day – Protect Your Baby, Protect Yourself

    Smoking is harmful to everyone, but it carries extra risks for pregnant women, unborn babies, and new families. Th...

    Read More >

  • New Sentencing Guidelines: A Positive Step for Mothers and Babies

    The Sentencing Council for England and Wales has announced transformative new guidelines that mean pregnant offend...

    Read More >

Wellbeing Wallets

“Every mum-to-be’s must have”

Our Wellbeing Wallets are just the right size to hold pregnancy notes and take the guesswork away of when it’s important to call your maternity unit to get checked out.

Find Out More
Wellbeing Wallets - Dr Ranj

Babies Saved

  • Baby Noble

    Would just like to thank you for the advice wallet that we were given when my wife was pregnant. It helped us deci...

    Read More >

  • Robert

    “I just wanted to share a huge thank you for producing your amazing maternity note wallets as I strongly believe...

    Read More >

  • Elijah

    "When I got pregnant, I got a MAMA Academy Wellbeing Wallet, I read it all the way around. Being a new first-time ...

    Read More >

Our Sponsors