Our Mission

To empower all maternity professionals and expectant parents on stillbirth prevention methods to help more babies arrive safely.

Research shows that so many stillbirths are preventable. Together, we can make a real difference and save lives.

Heidi Eldridge - Founder and CEO

Latest News

  • UK mortality rates for babies still unacceptablePregnancy could cost you your job

    Stillbirth Rates Continue To Fall Slightly

    The Office for National Statistics has just published its latest birth data for England & Wales, for the year ...

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  • MBRRACE reports continued reduction in stillbirth and neonatal death

    This week the latest MBRRACE-UK perinatal mortality surveillance report was published, reviewing the data for the ...

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  • A fifth of critically ill covid patients are unvaccinated pregnant women

    Claire Bromley, an unvaccinated pregnant woman, spent almost a month in the hospital altogether, and two weeks in ...

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Wellbeing Wallets

“Every mum-to-be’s must have”

Our Wellbeing Wallets are just the right size to hold pregnancy notes and take the guesswork away of when it’s important to call your maternity unit to get checked out.

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Wellbeing Wallets - Dr Ranj

Babies Saved

  • Oliver

    With my first baby, I was provided with one of your Wellbeing Wallets to keep my maternity notes safe inside. Thes...

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  • MAMA Academy - Babies Saved

    No words can thank you enough

    "I want to share my experience with you. 4 years ago I fell pregnant with my little boy who was born 10 weeks earl...

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  • Baby Devin


    Lucy was 28 weeks pregnant and she started feeling reduced movements.  After looking at her MAMA Wellbeing Wallet...

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Our Sponsors

  • Angelcare Sponsor