Home

Our Mission

To empower all maternity professionals and expectant parents on stillbirth prevention methods to help more babies arrive safely.

Research shows that so many stillbirths are preventable. Together, we can make a real difference and save lives.

Heidi Eldridge - Founder and CEO

Saving Lives Together

Carry Their Names Challenge

We will forever carry them in our hearts. Let’s see how far we can carry their names. How many miles can we acheive together in their memory to save future little lives?

Find Out More
Carry Their Names - Heart being carried

Wellbeing Wallets

“Every mum-to-be’s must have”

Our Wellbeing Wallets are just the right size to hold pregnancy notes and take the guesswork away of when it’s important to call your maternity unit to get checked out.

Find Out More
Wellbeing Wallets - Dr Ranj

Latest News

  • Baby In Lockdown- Tonie's Story

    Tonie shares her first hand experience of having a baby during national lockdown:   "I am an assistant headte...

    Read More >

  • Baby Sid's Story For BLAW

    Read More >

  • Babies In Lockdown

    Following weeks of collaborative work with parents, and with support from lots of other charities, Best Beginnings...

    Read More >

Babies Saved

  • MAMA Academy - Babies Saved

    No words can thank you enough

    "I want to share my experience with you. 4 years ago I fell pregnant with my little boy who was born 10 weeks earl...

    Read More >
  • Baby Devin

    Devin

    Lucy was 28 weeks pregnant and she started feeling reduced movements.  After looking at her MAMA Wellbeing Wallet...

    Read More >
  • Theia

    Theia

    Theia’s Mum contacted us to let us know that she had the confidence to question being dismissed, following readi...

    Read More >