Wellbeing Wallets

Protect your pregnancy notes with an exclusive MAMA Academy Wellbeing Wallet wherever you go. It keeps your scan photos and leaflets safe, while the information printed on it educates and empowers you with key pregnancy knowledge – in the waiting room and beyond.

A Wellbeing Wallet is full of colourful, easy-to-understand key health information to support expectant parents right through pregnancy, including when to call the maternity unit.

Proven impact

Wellbeing Wallets are making a measurable difference across the NHS:

• • In an initial audit, 91% of NHS trusts reported a moderate to significant reduction in stillbirth rates after introducing Wellbeing Wallets.
  • A pilot generously funded by NHS England saw 80,000 Wellbeing Wallets distributed across 15 NHS trusts – nearly all reported a reduction in stillbirth rates while the wallets were in use.
  • Wellbeing Wallets are now distributed within two thirds of NHS trusts nationwide.
  • Over 2.3 million Wellbeing Wallets and Pregnancy Passports distributed, helping to save over 1,500 babies’ lives every year since 2012.

What’s on the Wallet

The information on our Wellbeing Wallets complements the work of NHS England’s Saving Babies’ Lives Care Bundle and is in line with the safer pregnancy messaging by the Department of Health and Social Care. Information includes:

When To Call The Midwife, How To Monitor Babies Movements, Signs of Pre-eclampsia, How To Avoid Infection and Safer Sleep Information.

Midwives tell us the wallets are great conversation starters – and parents regularly read the information printed on their wallet while waiting for appointments, acting on concerns rather than ignoring them.

Helping to reduce Health Inequalities

The statistics are stark: MBRRACE-UK finds that Black women are 3.7 times more likely to die during pregnancy or soon after than White women, and Asian women almost twice as likely. Baroness Amos’s National Maternity and Neonatal Investigation is equally clear that antenatal care and education must get better – reflecting the realities of pregnancy and birth today. That recommendation goes to the heart of what we do: Wellbeing Wallets put antenatal information directly into the hands of expectant parents, in the waiting room and at home, not just in appointments. That’s why we’re committed to making sure every parent sees themselves in our information.

Our Wellbeing Wallets link directly to dedicated pages on our website for Black and Brown parents, neurodivergent parents and the LGBTQIA+ community – because safer pregnancy information only works if it speaks to you.

And every wallet carries a QR code on the front leading to our awareness video, with subtitles and British Sign Language, while all of our QR codes point to our website, which translates automatically into 100 languages. Whatever your background, however you communicate – we’re here to help your baby arrive safely.

BBC News Article – Wellbeing Wallets Save Little Lives

 

Fleur’s Story

“When I was pregnant my midwife gave me a MAMA Pregnancy Passport provided by your organisation that had some advice printed on it.

Had I not casually glanced at the advice which instructed me to call my maternity unit immediately if I had obvious swelling of my hands and face when I was 29 weeks pregnant, I would probably not have thought anything of the puffy face I’d woken up with that morning since I’d suffered swollen feet and legs for weeks.

It transpired that I had severe pre-eclampsia. Taking action on your advice meant that my twin babies were safely delivered a couple of days later. I just wanted to let you know how important it proved to be in my case and thank you for providing it.”

Available for Trusts

Our wallets form part of the national stillbirth initiative work. They act as great conversation starters for midwives to empower mums with knowledge about possible pregnancy conditions and midwives love giving a gift to their mums.

MAMA Wellbeing Wallets are now currently being distributed within TWO THIRDS of NHS Trusts nationwide. An audit carried out within Lewisham & Greenwich and St.George’s NHS Trusts, showed how the wallets are improving pregnancy outcomes without causing unnecessary admissions.

Join the many other NHS trusts Wellbeing Wallets at booking appointments. We currently distribute 200,000 Wallets and 100,000 Pregnancy Passports (for digital Trusts) annually.

Email contact@mamaacademy.org.uk for free samples and bulk prices.

Together we can help more babies arrive safely.

Available For Parents

Individual Wellbeing Wallets are available for just £2.50 from our online shop.

Fund a Folder

When purchasing your Wellbeing Wallet in our store, there is also the option to fund one for another expectant parent. The more funding we receive, the more hospitals we can provide wallets to for free.

Trust Testimonies