Get Involved

MAMA Academy’s main purpose is to ensure more babies arrive safely, meaning that less families and professionals have to face the devastation of baby loss.

Every day in the UK, 13 babies die during, or shortly after birth; that’s 4800 babies every year (enough children to fill 17 primary schools). Most of these deaths are preventable. The UK has one of the highest stillbirth dates in the developed world and MAMA Academy believes this is completely unacceptable.

Since 2012, our vision is for the UK to be a country where there are no more preventable stillbirths; we want to make sure that no families have to leave the hospital without their baby and deal with the devastation and lifelong impact of losing the future they had envisioned.

So how are we working to achieve our mission?

We empower parents, educate healthcare professionals, and raise awareness of the issues around stillbirth and early infant mortality through our communities.

We empower expectant parents by equipping them with the knowledge they need to know when something isn’t quite right. Through one initiative, our Wellbeing Wallets, we have heard so many stories of people feeling confident enough to seek support that has gone on to save both them and their baby’s life.

We support professionals by promoting evidence-based best practice and providing training and resources to midwives to make sure that there is a consistently high equality and safe maternity provision across the whole of the UK.

Through our social media channels, online community, and media work, we open up the conversation about stillbirth and baby loss, helping to make it a less taboo subject and raising awareness about the risks and realities of stillbirth.

However, stillbirth rates are still not at an acceptable level and we need your help to make sure that the government’s target of having the number of stillbirths by 50% by 2025 is met.

There are so many ways that you can help us…

You can like and follow us on social media and share our content with your family and friends. You can lobby your NHS trust to adopt our Wellbeing Wallets and Pregnancy Passports. You can also sign our petitions and take part in our campaigns.

You can join our MAMA Family by donating to us regularly for less than the cost of a coffee a week!

You can sign up to take part in a fundraising event for us-we have annual places to the Great North Run and also the Royal Parks Half Marathon.

You can arrange your own event and fundraise for us that way-we have lots of ideas to inspire you and a fundraiser on hand to support you every step of the way!

You can set up a tribute page in memory of your baby to support other families.

You can also join in with one of our fundraising appeals.

And you can of course make a one off donation to us at any time.

If you want to support us in any other way, we would love to hear from you! Just drop us an e-mail at

Thank you so much for supporting us in helping more babies arrive safely.