Get Involved

MAMA Academy’s purpose is simple: to make sure more babies arrive safely, so that fewer families and professionals ever have to face the devastation of baby loss.
Every day in the UK, around 13 babies die during or shortly after birth . Most of these deaths are preventable. Since 2012, we have been working towards a UK where no preventable stillbirths happen, and no family leaves hospital without their baby.
We keep it simple: we empower expectant parents with knowledge, we equip midwives and other healthcare professionals with training and evidence-based resources, and we speak openly about stillbirth to break the taboo.
It’s working. Our Wellbeing Wallets and Pregnancy Passports now reach 300,000 expectant parents every year – over 2.3 million to date – helping save more than 1,500 babies’ lives every year.
But there is still so much to do, and as a small charity with a big reach, we rely on people like you. There are so many ways to help:
Give regularly – Join our MAMA Family with a monthly gift, for less than the cost of a coffee a week. Regular giving lets us plan ahead and keep our resources free for the families who need them. Prefer to give once? A single donation is just as welcome.
Fundraise for us – Take on a challenge event with Team MAMA, from a 10K to the Great North Run, a charity trek or even a skydive – or invent your own. We’ll support you every step of the way. Find out more.
Volunteer – From admin to events to design, our volunteers are at the heart of what we do. Join them.
Support us through your business – Corporate partnerships and sponsorships help us reach even more expectant parents, and your team gets a charity they can really get behind. Explore corporate support.
Play our Charity Lottery – A weekly chance to win, with every ticket funding our work. Sign up here.
Leave a gift in your will – A gift in memory or in your will helps us protect future pregnancies for generations to come. Find out how.
Spread the word – Follow and share our posts on Facebook, Instagram, LinkedIn and YouTube. Sharing our content genuinely saves babies’ lives.
Lobby your NHS trust – Ask your maternity unit to adopt our Wellbeing Wallets and Pregnancy Passports.
If you’d like to support us in any other way, we would love to hear from you – drop us an email at contact@mamaacademy.org.uk.
Thank you so much for helping more babies arrive safely.