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Our Mission

To conduct vital research into baby loss and create evidence-based resources for expectant parents and their healthcare professionals to save babies’ lives.

Research shows that so many stillbirths are preventable. Together, we can make a real difference and save lives.

Heidi Eldridge - Founder and CEO

Latest News

  • Trust Your Instincts: Why Listening to Your Body Can Save Lives

    Pregnancy heightens your awareness of your body in ways that are difficult to describe until you’re living it. A...

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  • Pregnancy Support When You’re Feeling Stressed

    Pregnancy brings excitement, change, and hope  but it can also bring a fair amount of stress. Whether it’s work...

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  • “Grief Must Be the Engine of Change”: Parliament Unites for Baby Loss Awareness Week 2025

    On the evening of the 13th October, Parliament came together for one of the most important debates of the year. Du...

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Wellbeing Wallets

“Every mum-to-be’s must have”

Our Wellbeing Wallets are just the right size to hold pregnancy notes and take the guesswork away of when it’s important to call your maternity unit to get checked out.

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Wellbeing Wallets - Dr Ranj

Babies Saved

  • Baby Noble

    Would just like to thank you for the advice wallet that we were given when my wife was pregnant. It helped us deci...

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  • Robert

    “I just wanted to share a huge thank you for producing your amazing maternity note wallets as I strongly believe...

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  • Elijah

    "When I got pregnant, I got a MAMA Academy Wellbeing Wallet, I read it all the way around. Being a new first-time ...

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