Events
Have you always wanted to take part in a 10k run? A half marathon? A full marathon?! Or something completely different – a swim in Hyde Park, a trek through the hills, or a challenge of your own invention?
Sign up to take on a challenge for MAMA Academy and every mile, stroke and step raises money to keep more babies safe. You will receive a running vest or MAMA top, a training plan, a fundraising pack and bespoke support to help you reach your challenge and fundraising goals – and we will cheer you on the whole way.

Why take on a challenge for us?
Every pound you raise goes directly towards our mission of reaching expectant parents with the information that keeps their babies safe:
- 300,000 Wellbeing Wallets and Pregnancy Passports distributed to expectant parents every year – over 2.3 million distributed to date
- Helping save over 1,500 babies’ lives every year since 2012
- 50,000 visitors a month use our resources, and your support keeps them free
And it is not just about the fundraising. Training for a challenge is a goal that gets you out of the door, and crossing that finish line knowing why you did it is a feeling like no other. Our fundraisers tell us it is one of the most rewarding things they have ever done – many come back year after year.
How it works
1. Choose your challenge
Pick from the popular events below, choose any event you like the look of, or invent your own – a sponsored silence, a quiz night, a birthday Facebook fundraiser, walking a mile for every day of November. If you can dream it, you can do it for MAMA Academy.
2. Get your place and set up your page
Sign up for your own place in your chosen event, or get in touch to ask about MAMA Academy places in the big events. Then set up your fundraising page via Just Giving and select MAMA Academy as your chosen charity – it takes two minutes and your sponsors can Gift Aid their donation at no extra cost to them.
3. We support you
You will receive a running vest or MAMA top, a training plan, and bespoke support from our small team to help you reach your challenge and fundraising goals.
4. Smash it and celebrate
Share your page far and wide – most people raise most of their total in the final two weeks. Wear your MAMA top with pride on the day, send us your photos, and we will celebrate your achievement on our social media and, for our superstar fundraisers, in our Parents Podcast.
Why your sponsorship matters
MAMA Academy is a small charity with a big reach. Unlike larger organisations, there is no big fundraising machine behind the scenes – supporters like you are how the passports and wallets get printed, translated and delivered to maternity units. Sponsorship from your challenge funds the educational materials that help midwives and expectant parents spot problems early, when it matters most. It really could not be more direct: your miles, more babies arriving safely.
Not a runner?
- Swim Serpentine – a one or two mile open water swim in the Serpentine, Hyde Park
- Charity treks and walking challenges – from 10k countryside walks to multi-day treks
- Own your own challenge – a sponsored silence, head shave, bake sale, quiz night or birthday Facebook fundraiser
- Employer match giving – many companies match the total their employees raise, doubling your sponsorship for free – just ask your HR team
MAMA’s most popular events
- Royal Parks Half Marathon, London, October
- Manchester Marathon, April
- Oxford Half, October
- Cardiff Half Marathon, October
- Leeds 10K, June
- York 10K, August
- Great North Run, Newcastle, September
Already have your own place?
If you have secured your own place in any event, we would love you to run for Team MAMA. There is no minimum sponsorship – just set up your JustGiving page, select MAMA Academy as your chosen charity, and we will send you a running vest and everything you need.
Keep in touch
Supporters like you make MAMA Academy’s work possible – and we’d love to keep in touch with you about our work, fundraising activities, and the way you can get involved with the charity.
Please complete the form below or email us at contact@mamaacademy.org.uk or call us on 07427 851670.