MAMA Gameathon

Join us in celebrating our 12th birthday and making a difference for stillbirth prevention. From April 26th to April 29th, gamers across the globe will unite for a 24-48 hour gaming marathon to raise funds for MAMA Academy. Whether you’re a seasoned gamer or new to the scene, your participation can help save lives.

About MAMA Academy:

Established in 2012, MAMA Academy is dedicated to ensuring more babies arrive safely into the world. With the UK facing one of the highest stillbirth rates in the developed world, our mission is urgent and vital.

The Tragic Reality: Every year, approximately 4,500 babies are stillborn or die shortly after birth in the UK alone. This equates to around 13 precious lives lost every day. Many of these losses are potentially preventable with timely interventions.

What We’re Doing About It: MAMA Academy empowers expectant parents with vital pregnancy information, encouraging proactive engagement with maternity teams. We support midwives by providing current research and guidelines, aiming for consistent, high-quality maternity care.

Your Role in the Gameathon:

  • Choose Your Challenge: Whether it’s video games, board games, card games, or physical forfeits, the choice is yours. It’s about the personal challenge and the collective effort for a noble cause.
  • Set Up Your Fundraiser: Create a fundraising page on Tiltify, JustGiving, or any platform of your choice. Share it with your network and encourage donations.
  • Spread the Word: Promote your stream to friends, family, and followers. Tag us @mamaacademy on social media, and we’ll help amplify your efforts!

Fundraising Pack:

We provide all the assets you need to make your stream a success! From streaming set up guides to Twitch overlays to royalty-free music playlists, we’ve got you covered. Fill out the form below or email to get access.

Sign Me Up!


How Can I Raise Money?

Integrate your stream with Tiltify or JustGiving for seamless donations. Connect your Twitch, YouTube, or Instagram Live to Tiltify, or link your Twitch stream to JustGiving. You don’t need to be partnered with Twitch, and you can create a streaming account the same day you begin your fundraiser. Any questions about set up or linking your stream to a giving platform? Email

We’re here to guide you through the process!

Can I Host an Event Outside the Gameathon?

Absolutely! Reach out to or message us on social media with your event dates, and we’ll support your initiative.

I Still Have Questions!

For any questions or assistance, contact No matter your previous streaming experience, we’re here to ensure your Gameathon experience is memorable and impactful so reach out today!

Let’s game for a cause! Together, we can make a difference and help prevent stillbirths.