Carry Their Names Day 11th October

Sunday 11th October 2020 in aid of Baby Loss Awareness Week

MAMA Academy would like you to join us and the baby loss community in remembering our babies during Baby Loss Awareness Week.

Carry your baby’s name or someone else’s in your local park or a place that’s special to you on the 11th October.

All participants will receive a special medal as well as a heart with a baby’s name on it. Take this heart somewhere special to you or your family, if you’re a runner set yourself a running challenge for the day and wear your heart instead of a running number. Help us to show others that all our lost babies are more than numbers and their names will always be remembered.

All photo’s and baby’s names will be posted on our social media channels on the same day so please post your photo’s on Twitter or Instagram with #carrytheirnames. Alternatively you can email them to


All names will be included in our special Carry Their Names 2021 calendars.

You can also order a limited edition t shirt with your babys name on especially for the event –

Let’s raise awareness of baby loss and honour our precious little ones.

Baby Loss Awareness Week

9th – 15th October 2020

Sadly around 4,900 babies are stillborn or die shortly after birth every year in the UK, which amounts to around 95 every week (14 every DAY). A report published in The Lancet medical journal in 2015 concluded that a substantial proportion of stillbirths are potentially preventable as they occur so close to term. If babies at risk of being stillborn were identified, they could be delivered early, preventing a tragic outcome.

MAMA Academy has been helping to save babies lives since 2012. Sadly, the UK has one of the highest stillbirth rates in the developed world with the majority of deaths potentially preventable. Our vision is for there to be no more preventable stillbirths in the UK.

Since MAMA Academy was launched, the number of stillbirths began a significant decline for the first time in 20 years. Due to Covid-19, we may see an increase in numbers as parents are more reluctant to attend clinics if they are unsure of the urgency to seek professional advice.

Your support on Carry Their Names Day will ensure we can remain committed to seeing a continuous decline in stillbirth and neonatal death rates by empowering maternity professionals and informing expectant parents about stillbirth prevention methods to help more babies arrive safely.

You can also join us on social media for the Wave of Light at 7pm on the 15th October by posting a picture of your lit candle in honour of the babies who are no longer with us.

Always loved, never forgotten.