Wall Of Hope


Sadly, the UK still has one of the highest stillbirth rates in the developed world with the majority of deaths potentially preventable. This is unacceptable.

Stillbirth rates were consistently high from 2000 to 2011, running at an average of 5.35/1000 with no improvement between 2000 to 2009. In 2012, MAMA Academy was launched which also saw the number of stillbirths significantly decline for the first time in 20 years. Since then the stillbirth rate for England has continued to drop year on year.

In 2017, The Health Secretary set a target of a 50% reduction by 2025 (brought forward from the previous target of 50% reduction by 2030). The year-on-year reduction of stillbirths since 2010 from the previous average of 5.35/1000 to 4/1000 (latest ONS figures) represents a 24% drop, and over 1000 fewer deaths a year. We are therefore on our way to fulfil that target, but more work needs to be done.

MAMA Wellbeing Wallets are helping save babies lives across the country. If we could supply them to every maternity unit, we could help reduce stillbirths even further than the governments target by 2025.


Sponsor 2,000 Babies

Help us provide every mother and her midwife with a MAMA stillbirth prevention pack to help save babies lives.

Every family who reaches a fundraising target of £2000 will receive a tile on our Wall of Hope, the first Baby Loss Awareness Wall of it’s kind. Every tile will represent the cost of providing 2,000 stillbirth prevention packs across the country. If all 300 tiles get placed as well as the 20 platinum corporate tiles (which represent 5,000 packs), MAMA Academy could provide 700,000 packs – that’s enough for every baby born in the UK each year.

Honour Your Baby


Your tile can be “In memory of” or “In celebration of” your precious baby to help save other babies lives. Not only will you be able to say you’ve contributed to saving babies lives but you will also receive a beautiful memento to take pride of place in your home to acknowledge your baby’s tile on our Wall Of Hope.





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The Packs

Our stillbirth prevention packs consist of Wellbeing Wallets for expectant mothers, pictorial posters, pregnancy leaflets (available in 11 different languages) and a stillbirth prevention leaflet for health professionals.



The MAMA Wall Of Hope is situated in Surrey and we will be hosting open days throughout the year to allow visitors to view the wall.



To start working towards your target, set up your Just Giving page. We will then receive a notification about your page and will contact you with various fundraising ideas to help you reach your goal of £2000.

The majority of stillbirths are preventable. Together we can make a difference to other families and their precious babies.

Corporate Sponsorship


Can you, or your organisation, help us? Could you sponsor a baby’s maternity unit which may have some particular significance to you, or your organisation?

If you or your employees succeed in raising £5,000, your company/ charity logo will have it’s very own tile on our wall.

Why not sponsor various units, with your logo appearing on several tiles?


Our Partners:

We’d like to take this opportunity to thank our Wellbeing Wallet sponsors who support us in saving babies lives…..

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